This Is Why Victoria’s Secret Canceled Their TV Fashion Show

The world-famous Victoria’s Secret Fashion
Show will officially no longer air on network TV. But could the move be a direct result of the
brand’s dwindling popularity? Here’s the real reason Victoria’s Secret is
canceling their televised show. “It’s the only thing like it in the world.” When Les Wexner, the CEO of Victoria’s Secret
parent company, L Brand, announced that the company would be taking its trademark fashion
show off broadcast TV, he offered little explanation as to why. But while Wexner may have been light on the
specifics, his message seemed to hint that things had been in the works for a while. He wrote in a statement, “Next time, we’re gonna have it down pat.” If Wexner’s memo is any indication, the brand
will likely roll out even more changes ahead. Numbers from the brand’s 2018 show proved
that the yearly event, which was once highly anticipated, had simply lost its glittery
appeal in the eyes of viewers. “It was insane. And being out there, is, ah! I wanna cry.” According to Entertainment Weekly, the show
saw its lowest ratings ever in 2018, thanks to two notable changes that had been implemented
since 2017; The show had jumped networks, from CBS to ABC, and had adopted a new time
slot, going from Tuesday night to Sunday night. The result? Viewership dropped from 5 million down to
just 3.3 million. Victoria’s Secret used to be the most popular
lingerie brand in America. “It really just looks like every girl’s dream.” But it looks like this store’s lacy push-up
ship has sailed. In February 2019, L Brands announced that
it would be closing 53 of its 1,143 locations in North America, including both Victoria’s
Secret and standalone Pink stores. According to CNN in early 2019, the company
revealed that sales at stores open for at least a year fell a staggering 7 percent during
their last quarter. Companies like Amazon and Aerie proved themselves
to be direct competitors with the brand, with GlobalData Retail reporting that Victoria’s
Secret had lost 3.8 million customers in two years. “All you have to do is be yourself.” “Choose you.” “And change the world.” Perhaps the show’s decline in viewership could
also be traced, in part, to the departure of some of its most popular Angels: Miranda
Kerr, Alessandra Ambrosio, and Adriana Lima. In April 2013, it was reported that Kerr had
been removed as a Victoria’s Secret Angel reportedly due to her quote, “difficult reputation.” However, Kerr told The Sydney Morning Herald
that she had been the one to decide to leave, claiming, Ambrosio, who walked the Victoria’s Secret
runway for 17 years, announced she was hanging up her wings in November 2017. The model thanked her fellow Angels on Instagram,
writing, One year later, Lima also announced her departure
from the brand after 19 years, walking in what would be the end of the Victoria’s Secret
Fashion Show as we know it. “I think there’s always a day that you have
to say goodbye.” Fashion is beginning to seriously reflect
the diverse body types of real life women. But Victoria’s Secret has been slow to get
with the program. In 2017, supermodel Ashley Graham’s lingerie
collection, Addition Elle, made its New York Fashion Week debut to rave reviews. Graham used only plus-size models on the runway,
something which fashion blogger Sarah Chiwaya found refreshing. She told AFP, “I believe that every woman should have ample
support, they should feel very sexy in their lingerie and nobody should be excluded.” Rihanna also made a splash with her lingerie
collection, Savage by Fenty, at 2018’s New York Fashion Week. Much to the delight of fans, the show featured
models of all shapes, sizes, and ethnic backgrounds, including a pregnant Slick Woods, who reportedly
walked in the show while she was in labor. Rihanna told Elle, So where does Victoria’s Secret enter in on
all of this? “Every model in the world wants to be in this
show.” According to The New York Times, a 2017 consumer
study revealed that 68 percent of respondents liked the brand less than before, while 60
percent felt the brand seemed quote “forced” or “fake.” “I was last minute bra shopping for a holiday
party, and I found myself in a mall and in a Victoria’s Secret store. And I wondered why I was there.” CEO of ThirdLove, Heidi Zak, told the Times
that she was inspired to start her company after being discouraged by the lack of variety
at Victoria’s Secret. And, according to ThirdLove customers, the
new online retailer offered products they had desperately been searching for. Writer Blair Imani told the outlet, “I feel secure in ThirdLove. I love that they have [shades] for every skin
color, not just beige…I don’t feel like I’m losing the feeling of being beautiful
when I wear them.” “Ooo that’s pretty good, right?” Victoria’s Secret may have pretty bras, but,
as they say, looks aren’t everything. Check out one of our newest videos right here! Plus, even more List videos about your favorite
stars are coming soon. Subscribe to our YouTube channel and hit the
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