What is the difference between Slow Fashion
and Fast Fashion? Let’s start by defining Fast Fashion. Fast Fashion refers to
clothing that has been produced fast and cheap by replicating catwalk trends aka
copying Independent Designers and Fashion Houses Collections. At the end of
the nineties fashion started speeding up as brands were looking for new ways in
which to increase their profits, leaving behind the Four Seasons framework in
which fashion usually delivered new styles when the weather changed, they
realized that with new garments in stores on a weekly or even a daily basis
they actively increase the appetite for fashionable clothing and at the same
time they avoid markdowns which cuts into margins. So, they stopped replenishing
their stock and instead replace items that sell out with new items, generating
a collective urgency among consumers that if you don’t buy it right now you
will never find it again and Oh my god! Please no! Nowadays even traditional
fashion houses have more than four collections a year they usually call it
Cruise or Resort just to keep up with the market, sadly it is only to be copied
by Fast Fashion Brands. The negative impact of Fast Fashion includes the use
of cheap and toxic textile dyes and the pressure to reduce costs and speed up
production, meaning that environmental and human rights are ignored in the name
of profit. So now that you have all these info. Do you really want to continue
supporting this destructive business model? On the other hand, we have Slow
Fashion that is the movement of designing, creating and buying garments
for quality and longevity, it encourages slower production schedules, fair wages,
lower carbon footprints and zero waste. With Slow Fashion, you buy good quality
and classic pieces that will last prioritizing first our real need for a
new garment, then quality over quantity caring for the environment, protecting
human rights, conscious buying and thoughtful purchases. Slow Fashion is not
about never ever again buying new clothes rather it’s about making more
informed thoughtful decisions about our purchases.
It’s about actively choosing to buy less, higher-quality pieces that will add
value to your wardrobe and life. Now, the thing is that a distinction can be made
between clothing and fashion. Clothing can be described as answering material
or psychological needs as in a coat offering warmth,
whereas fashion operates primarily on a symbolic level. We purchase fashion not
because we want protection against elements, and even if this is the case we
want the garment to also be able to signify that we belong either to a group
or to manifest individuality. Therefore we do not disregard fashion because the
garment is worn out, it’s old or it’s broken, but because it no longer
communicates what we wanted to communicate, it has lost its precious
link to time and space. Slow and Fast Fashion are commonly perceived as
opposites and associated either with positive or negative qualities depending
on whether the context is financial viability or the well-being of
ecosystems and people. I invite you to meditate on this subject and seek an
appropriate response taking into account the environmental challenge we face
and your own real and diverse relationship with fashion. As always if
you have any questions or you would like me to explain further please let me know
in the comments down below and thank you for being here and being part of the
change you are amazing and I will see you on my next video.

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